The founding of The Antique Wine Company in 1982 saw founder Stephen Williams embark on a journey into the fine wines market that has grown to include some of the top rated wines in the World passing through their cellars. The main focus of the press when it comes to The Antique Wine Company is generally on the World record breaking payments made by collectors and the company itself towards some of the rarest and best known wines in the World. The company is now looking to show that is available for almost every wine collector and is looking to educate those who wish to embark on their own discovery of fine wines by introducing a wine academy that offers courses for beginners and more experienced individuals.
Throughout 2014 The Antique Wine Company took stock of their position as one of the World’s top wine merchants and looked at ways in which the company could expand its business and client base. Serving over 20,000 clients in more than 70 countries across the globe, The Antique Wine Company decided there were more markets available in the World and looked to expand its sales team to include a number dedicated to sales in Asia. Stuart Young’s arrival as sales manager saw a change in strategy that will be used in a bid to replicate the success Young achieved in a similar role with Laithwaites and Direct Wines. Young will head an expanding team of sales professionals, including a number of new staff members recruited by the former head hunter for alcohol based companies.
The growth into the expanding Asian market will be accompanied by the arrival of the wine academy that will be based in the Marylebone, London headquarters of The AWC. The many experts that work for or with the company will provide courses for beginners through to those looking for specialized training in understanding, tasting and choosing wines. By offering the courses The Antique Wine Company hope to expand their client base and educate as many individuals as possible in wine tasting and collecting.