As the new year begins, business owners all over the world are interested in accessing and utilizing marketing techniques that will help them sell more goods and services. While several techniques exist, image recognition can be a particularly effective marketing strategy to employ for the purpose of increasing one’s conversion rates and building an ever-expanding base of loyal clientele. In this contemporary era, more and more marketing companies are realizing that they can implement brand-building image recognition techniques into the advertising campaign they devise for clients. To learn more about image recognition and how marketing companies can use this strategy to benefit your company, review the short guide that appears below:
Image Recognition: Mastering The Basics
Although defined broadly, image recognition is basically a process that involves using various technologies to accurately identify people, places, objects, buildings, logos, and any other form of visual or textual stimuli that could be of value to a consumer. The rise of smartphones and other personal electronic devices with cameras have resulted in the evolution of this enterprise. Thus while image recognition was once a primarily industrial application used for measures like sorting fruit, it is now a methodology that consumers have begun to utilize. For example, wine labels, landmarks, cars, and logos can now be accurately identified via smartphones by utilizing mobile applications. The process works as the mobile app accesses the appropriate image recognition software via cloud.
As many marketing experts know, image recognition has a variety of helpful capabilities. For example, this form of recognition can transform pictures into hyperlinks which grant the consumer access to a coupon, video, or service via internet. Image recognition can also be utilized to start searches, and this is why both Amazon and Google are investing in this form of technology. It is also important to note that image recognition contains applications in both content and security management. Finally, video analysis will oftentimes utilize image recognition technologies.
Some Recognition Methodologies In Image Processing
As mentioned earlier, the process of image recognition involves detecting and identifying objects or features within a digital video or image. Image recognition can be utilized in a plethora of applications such as systems for security surveillance, toll booth monitoring, and factory automation. Some of the common image recognition algorithms are:
Pattern and gradient matching
Optical character recognition
License plate matching
Scene change detection
Slyce: An Image Recognition Company
As a smart and savvy marketing company, the professionals of Slyce specialize in offering clients the most cutting edge advertising strategies available, including image recognition. Their team of technological experts is highly skilled in providing clients with the type of detail-oriented, customer-centered care that helps yield the maximum return on investment (ROI). They offer our clients a wide range of image recognition and product recognition services, some of which include physical advertising recognition, snap to buy, and tag and display. When you choose Slyce, know that you’re choosing the very best.
Now that the year 2015 is in full effect, business owners who want to experience steadily elevating dimensions of success should note that utilizing image recognition services can empower them to do so. By working with a professional marketing company such as Slyce, you can witness your business’s conversion rates go from good to great this year!