The Life and Career of Jose Borghi, a Leading Advertising Executive in Brazil

Jose Borghi influence in the Brazilian advertising scene cannot be underestimated. The founder and president of Mullen Lowe Brazil, the highest regarded advertising house in Brazil, is a man of great knowledge in the industry. The campaigns that ever passed through his hands registered tremendous success and received overwhelming reception from the Brazilian market. Jose’s advertising expertise is anchored on both experience and academic qualifications. Academically, he holds a degree in Campaign and Propaganda from PUC-Campinas. Experience-wise, he has been in the industry for 28 years.

Borghi’s Career

Jose’s career path was unclear and took the intervention of his sister to get it defined. Confused about which career to choose, his sister took him to a commercial presentation at the Castro Nerves Center in an attempt to assist him in identifying his potential. This presentation completely changed Jose’s line of thinking and immediately fell in love with advertising and learn more about Borghi.

The Agency Standard Ogilvy was Jose’s first landing after completing his degree. The firm employed him as an editor, a job that opened doors for him within the advertising industry. From the company, he joined FCB and latter DM9/DDB. Before opening his ad agency, he was working with Leo Burnett.

Mullen Lowe Brazil

Jose Borghi got a good business partner in Erh Ray and teamed up with him to establish BorghiErh in 2002. The company was operating from Ray’s compound, had limited funding, and had only the two owners as staff. Motivated by the urge to succeed, the two businesspersons put in a lot of effort in seeing the company grow. Their effort was rewarded with loyal clients who stand with Jose until today.

BorghiErh entered into a partnership with Lowe in December 2006. Afterward, Ray Erh quit the partnership and left Borghi to manage the firm by himself. With the departure of Ray and the collaboration with the Mullen Group and Lowe & Partners, BorghiErh rebranded to Mullen Lowe Brazil.

More visit: http://www.ecp.org.br/revista/entrevista/julho

The Best Idea is Boss According to Lori Senecal

According to Adweek, there are great minds that take over different companies in different industries. Lori Senecal has a great mind that she uses when she takes on the advertising industry. She has proven herself to be very helpful to clients that are trying to build their company. She is also good at helping clients keep their business going. For one thing, she has a unique idea on what is needed in order for clients to continue to grow their business. She also understands the best method for bringing forth productivity and effectiveness for any business in any industry.

Lori Senecal has stated the best idea is the boss as opposed to the best title. Therefore, the company works together as a whole. If someone gets an egotistical view point because of a position that he is taken, then it could stifle the progress of a business. Therefore, every one of every position is encouraged to bring some kind of idea to the table. There is no way to tell whether someone has something that everyone could learn from. After all, some of the most innovative ideas could come from the most unlikely of places. When bosses take the time to listen to their employees, they tend to strengthen the company as a whole.

CP+B thrive on the creative ideas of anyone in the room. After all, advertisement is an industry where creativity is important. Therefore, people have to use their most creative thoughts to bring forth a campaign that is going to capture the attention of the target audience. Clients will have an easier time selling their ads because of how compelling the ad is. When people look at the ads done by CP+B, they become interested in the company and the product that is being advertised. For one thing, the ad makes sure that there is enough information on the product in the ads.

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Read more: http://inspirery.com/lori-senecal/

José Henrique Borghi: How to Select the Right Ad Agency

Do you want to advertise your business or product? Not sure where to get the best quality marketing help or advertising service that will help you succeed in your venture?

When it comes to advertising campaigns or business promotions, it’s important to choose an advertising agency that is well known for rendering top notch services to clients. That’s where José Henrique Borghi, a reliable advertising and marketing consultant can help.

José Henrique Borghi is a leading provider of business promotions and effective advertising solutions that help organizations and entrepreneurs get more clients or customers and increase their revenue. With the services provided by José Henrique Borghi and the team at Mullen Lowe, you’ll benefit from their years of experience and great expertise in the industry. You will be guided properly and shown the best way to reach your target audience and become successful.

Before you consult with a marketing or advertising agency, you ought to know exactly what you’re trying to accomplish with your advertising efforts. You will need to take the time to evaluate what you have been doing in terms of marketing and advertising and pinpoint your current marketing or advertising challenges.

José Henrique Borghi and his team have access to industry’s top resources and connections, which enable them to meet their client’s needs efficiently and effectively. Their advertising solutions and marketing help will help you immensely with all aspects of your campaign and ensure an outstanding outcome and what Borghi knows.

If an advertising agency or marketing professional truly cares about you, they will want to know what your expectations are, before they even start to explain what they can do for you. José Henrique Borghi is a perfect choice for anyone who wants to get good results from their advertising campaigns and read full article.

More visit: http://www.bestadsontv.com/profile/103488/Jos-Henrique-Borghi

Jose Borghi Talks About The Importane Of Social Media For Businesses Today

The internet has revolutionized people’s lives. It has changed the way people communicate, how business is transacted and even how marketing now takes place says Jose Borghi. Businesses must realize and adapt to the internet or suffer consequences. One of these consequences says Jose Borghi is the extinction of a business.

Mr. Borghi cites a research study conducted by Tereza Novellino that looked at Fortune listed companies in 2000. The editor of the Upstart Business Journal found that more than half of all firms listed on the Fortune list in 2000 no longer existed. They have either went bankrupt, merged or were bought out. Tereza Novellino found that in 30% of business extinctions from the fortune featured companies, that is was because of management models that refused to change with the time. Jose Borghi echoes the following warning. If you do not adapt to the times and changing consumer, then your business will end up like half of the fortune companies did in 2000. You firm will became a relic of the past.

One of the things that businesses should pay close attention to today says Jose Borghi is social media and online interaction. Mr. Borghi describes today’s consumer as being dynamic and on social media. Companies need to realize this. They should have a presence on the web and on social media, if they are to better serve and meet the needs of this new emerging client. Ignoring it, will lead to loss of revenue and in the worse cast the extinction of your firm.

The best way to serve the customer in today’s digital and social media world is by developing what Jose Borghi labels the Omani channel. This is the conglomeration or grouping of social networks and platforms into one big picture. All of the different social media platforms that you are present in, should be integrated together. They should all promote you and share a similar message. Jose Borghi also says that you should be on each of the Omani channels as this will allow you to better reach out to your audience. It will also help you gain new clients as well help you better serve your existing clients.

The omnichannel or social media network is also the best way to gauge whether a product is successful or not now says Jose Borghi. It can even be more effective than surveys and actual feedback from customers. Social media allows people to express their opinions openly and completely without hindrance. Thus, if a business is looking for feedback on a product or service, looking at social media posting about that product or service can be an excellent way to gauge its success.