According to Adweek, there are great minds that take over different companies in different industries. Lori Senecal has a great mind that she uses when she takes on the advertising industry. She has proven herself to be very helpful to clients that are trying to build their company. She is also good at helping clients keep their business going. For one thing, she has a unique idea on what is needed in order for clients to continue to grow their business. She also understands the best method for bringing forth productivity and effectiveness for any business in any industry.
Lori Senecal has stated the best idea is the boss as opposed to the best title. Therefore, the company works together as a whole. If someone gets an egotistical view point because of a position that he is taken, then it could stifle the progress of a business. Therefore, every one of every position is encouraged to bring some kind of idea to the table. There is no way to tell whether someone has something that everyone could learn from. After all, some of the most innovative ideas could come from the most unlikely of places. When bosses take the time to listen to their employees, they tend to strengthen the company as a whole.
CP+B thrive on the creative ideas of anyone in the room. After all, advertisement is an industry where creativity is important. Therefore, people have to use their most creative thoughts to bring forth a campaign that is going to capture the attention of the target audience. Clients will have an easier time selling their ads because of how compelling the ad is. When people look at the ads done by CP+B, they become interested in the company and the product that is being advertised. For one thing, the ad makes sure that there is enough information on the product in the ads.
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Read more: http://inspirery.com/lori-senecal/
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The internet has revolutionized people’s lives. It has changed the way people communicate, how business is transacted and even how marketing now takes place says Jose Borghi. Businesses must realize and adapt to the internet or suffer consequences. One of these consequences says Jose Borghi is the extinction of a business.
Mr. Borghi cites a research study conducted by Tereza Novellino that looked at Fortune listed companies in 2000. The editor of the Upstart Business Journal found that more than half of all firms listed on the Fortune list in 2000 no longer existed. They have either went bankrupt, merged or were bought out. Tereza Novellino found that in 30% of business extinctions from the fortune featured companies, that is was because of management models that refused to change with the time. Jose Borghi echoes the following warning. If you do not adapt to the times and changing consumer, then your business will end up like half of the fortune companies did in 2000. You firm will became a relic of the past.
One of the things that businesses should pay close attention to today says Jose Borghi is social media and online interaction. Mr. Borghi describes today’s consumer as being dynamic and on social media. Companies need to realize this. They should have a presence on the web and on social media, if they are to better serve and meet the needs of this new emerging client. Ignoring it, will lead to loss of revenue and in the worse cast the extinction of your firm.
The best way to serve the customer in today’s digital and social media world is by developing what Jose Borghi labels the Omani channel. This is the conglomeration or grouping of social networks and platforms into one big picture. All of the different social media platforms that you are present in, should be integrated together. They should all promote you and share a similar message. Jose Borghi also says that you should be on each of the Omani channels as this will allow you to better reach out to your audience. It will also help you gain new clients as well help you better serve your existing clients.
The omnichannel or social media network is also the best way to gauge whether a product is successful or not now says Jose Borghi. It can even be more effective than surveys and actual feedback from customers. Social media allows people to express their opinions openly and completely without hindrance. Thus, if a business is looking for feedback on a product or service, looking at social media posting about that product or service can be an excellent way to gauge its success.