Don Ressler and Adam Goldenberg have been friends for a long time. Together, they have established many brands that blend technology, consumer demand and fashion. At 15, Goldenberg was already an entrepreneur. He was developing innovative advertising sites for various gaming companies. Adam sold the corporation to Intermix Media, but continued to play an active role in the entity. Notably, the young businessman decided to discontinue his high school education to serve as the vice president and chief operating officer of the corporation.
In addition, Intermix Media purchased a company from Don Ressler. It is at this corporation where the two met. Don’s site sought to help different companies to raise capital. By virtue of working with different apparel companies, Don was inspired to look into fashion. Don and Adam became the best of friends. They incorporated a number of online businesses that zeroed in on fashion and beauty considering that both had high demand.
The duo’s businesses focused on pain points and trends, considering that they are the two crucial factors that enhance product success. They realized that most consumers were annoyed if they fail to find what they are looking for. To this end, Don and Adam decided to develop personalized online fashion services. Through their platform, people could easily find the sizes, colors and styles of clothes without having to spent hours scrolling the pages of e-commerce sites.
Adam and Don are credited for founding Just Fab and TechStyle. When members join their platforms, information about their preferences is captured. Through their companies, the two shrewd entrepreneurs advertised excellent promotional offers. Fabletics, which is one of their brands, gained much achievement owing to its marketing success. Through the brand, Adam and Don sponsored ads on remarkable deals on athletic legging. This is because they realized that plus size women could hardly get affordable athletic clothing of any size.
According to Don and Adam, the name Fabletics symbolizes enticing, fresh and modern. In their adverts, they use women of all sizes to show that their brand supports everyone. Members of their platform receive special offers. In addition, the duo worked with Kate Hudson, a renowned actress, to promote the athletic line. Kate advocates for healthy living. Moreover, she helps women to be proud of their unique beauty. They are optimistic that their brand inspires confidence in women.
Since its incorporation in 2013, more than one million VIP members have subscribed to Fabletics. To meet the growing demand for their products, Adam and Don started opening brick-and-mortar stores where shopping is technology-based. Through technology, they are able to replenish their stores and eliminate issues of overstocking and not having adequate stock.