In some areas, the fashion industry has become very boring and uninspired. Even with women, there has been some kind of rut that has turned up in the fashion industry. Women do have more room to express their own sense of style than men. The only thing is that a lot of clothes are not made to last. This is one of the glaring problems in the fashion industry. It seems that great style and elegance has to come at the cost of durability. Fortunately for Don Ressler and Adam Goldenberg, this large gap in the market is something that can be easily filled.
Don Ressler has partner with Adam in order to see what they can do to bring forth a fashion company that can succeed in the fashion industry and experience growth. This has involved a long examination of the market in order to look at the behavior of the consumer. At that point, they have decided on the business model that they are going to use for their business. Their choice of a business model is an online business model. When it came to their products, the direction that they have decided on is following the behaviors of the customer so that they can provide the desired products. All of their efforts have led to the founding of TechStyle.
Adam Goldenberg is better able to find out what the customers want because he focuses on the data. The purpose of this data was to keep from having an excess of items that are not selling. Don works with other designers to bring in a lot of creativity that is missing in the world of fashion. They also work on finding ways to reach the neglected groups in the fashion industry so that they can maximize the profits they gain from their products. At the same time, customers are given an opportunity to be original.
Don and Adam are always looking for ways to inspire and set an example in the fashion industry. They not only provide all of the fun products, but also some of the greatest examples in social responsibility.
Find out more about Adam Goldernberg: http://vator.tv/news/2015-05-12-whats-it-like-to-be-a-unicorn