How NGP VAN Helps Political Candidates Canvass More Efficiently

According to NGP VAN, a lot of money was spent on campaigning for the 2016 federal elections, to the tune of $6.4 billion. This money is spent to persuade voters to vote for a candidate, although most people tend to vote strictly Republican or Democrat. Additionally, volunteers for political candidates spent hundreds of hours of time working for campaigns, including canvassing door to door.

Going door to door is the most common way that candidates reach voters. People are asked to donate to the candidate or even better donate their own time to them. Most people in the United States are now pretty used to canvassers coming to their doors and knocking on them. Because all of this costs money campaign staffers need to be careful in allocating the money they have raised so it can be used most efficiently.

NGP VAN says that canvassing has changed over the last few years, though. Using social media to a candidate’s advantage is increasingly common. Another thing that has changed is that the country is more partisan than ever, NGP VAN says. Less than 40% of voters are now considered to be centrist as more and more people vote strictly Democrat or Republican up and down their ballot. This is why some people are now wondering whether canvassing still has a place in political campaigning and what other ways can be used to convince voters to go to the polls for a candidate.

NGP VAN helps progressive candidates by offering them software tools to manage a campaign, including canvassing. These tools have been shown to be effective in getting people to get out and vote and get people to become voters in the first place. One way they do this is by providing access to information to campaign staff so they can target canvassers to those households who have shown to share an ideology with the candidate they are supporting. This increases the efficiency of canvassing, NGP VAN says, by letting canvassers focus their efforts on people who are most likely to actually vote. NGP VAN says that this leads to strategic door-knocking and thus better results.

Read the full article here:

How NGP VAN’s Software Fixed Canvassing


Start Campaigning Immediately with the Help of NGP Van

Planning and hosting a campaign rally is a huge undertaking that takes a large and dedicated group of workers and volunteers. Still, most campaigners feel that the effort is worth it because it is a great way to get the word out about a cause, get the attention of the lawmakers or parties you are trying to impress upon, and also drives media attention. If your goal is to reach voters, increase the confidence of supporters to your cause, gain press and the attention of uninformed individuals, then planning a rally is a great option according to NGP Van.

NGP Van points out the many things to consider in the planning in the rally, everything from the timing to the location can make or break a successful event. You want your event to be as near the deciding date in order to have the biggest impact. A visible and easy to access location is important. Acquiring the proper permits and permissions can end the rally before it even starts. Technical details like signage, advertising, speakers, and a way to circulate information all has to be taken care of. Finally, getting the word out there via volunteers and support groups is necessary to get people on board.

Trying to stay organized can be difficult for any campaign or grassroots group, so it is important that you use the best tools available to you. NGP Van takes a lot of the work out of the technology that is needed to organize campaign efforts, including everything from email lists to compliance checklists to fundraising accounting. The company has helped countless campaigns organize the way they strategize and organize over the past few years, reducing the need to build everything from the ground up in order to get the ball rolling. With NGP Van you are off to a great start from the moment you decide to begin campaigning for a cause.

Connect with NGP VAN on Facebook: