Don Ressler Finds E-commerce Fashion a Beautiful Field

Don Ressler is a leading entrepreneur and businessman. He is known as the mastermind of several successful online businesses. He is the creator of intelligent beauty among other highly successful companies. He started the online business with FitnessHeaven.com. He decided to sell the company to Intermix Media in 2001. The sale led to Ressler meeting with his current business partner Adam Goldenberg. The two decided to partner and created Alena Media on huffingtonpost.com.

Adam Goldenberg and Don Ressler have worked as business partners for many years. Their business journey started in 2001 when they formed Alena media. A few years after running the company, its mother company Intermix Media was sold to News Corp. Ressler and Goldenberg were not happy about the sale and decided it was time to get into a new venture at https://www.crunchbase.com/person/don-ressler/timeline. They sat for many weeks thinking of the best business venture. They finally settled on Intelligent Beauty, an e-commerce brand that started in 2006. Intelligent Beauty later grew to become JustFab.

One thing that can be said about Don Ressler and the team behind JustFab is that they have a significant impact in the fashion industry. They have always stood out from other companies from the day they started. The company has focused on a different customer operation. It has strived to build an online subscription and membership platform to ease online shopping. Members that sign up to the online shopping have bought several clothing items at highly discounted prices. Through their efforts, Don Ressler has grown to become a highly successful business person. The subscription model by JustFab is different from that of other companies. JustFab tries to interact with its customers and get full information about customer needs and fashion requirements.

JustFab was recently renamed to TechStyle. The name is a representation of the companies influence in global market trends. It indicates that it brings in fashion with the latest technology in the market on Brandettes. Don Ressler has shown that he is highly passionate about the fashion craft. He is always eager to come up with a new contribution to the fashion industry.

The passion of Don Ressler in the fashion industry has seen him seek for funding from different places. At the start, he assisted in the funding of JustFab where it received $33 million for US Venture Capital Matrix Partners. The funding was completed in 2011. The amount collected played a huge role in a rapid start of the company and its products. JustFab became highly successful in a short time.