When it comes to athletic clothing, Fabletics has made a name for itself in a very short period of time. Fabletics was launched in late 2013 and has is set to make over $500 million in revenue this year alone. This is a huge feat for any company, especially one that has been in business for a short period of time.
One of the main players in the founding and growing of Fabletics is Don Ressler, Don is a co-founder and co-CEO along with Adam Goldenberg. The idea for Fabletics was inspired by Don’s personal life. He and his wife have been, and continue to be, athletic their whole lives. Both were athletes while in college and are still into fitness to this day.
Don and his wife wear athletic clothing often and saw a spot where this type of clothing was lacking. They spend a lot of time in fitness clothing and found that there was not a large selection. There were high-end athletic clothes but those were expensive and they were not fashionable. This is where the idea for Fabletics came from.
Don and his co-CEO Adam Goldenberg along with celebrity Kate Hudson decided to create a line of athletic clothing that was fashionable. The clothes would be comfortable to wear and could be worn anywhere. They wanted people to be able to wear these clothes for a morning workout and throughout the rest of the day and still look good.
Fabletics was originally created as an e-commerce business. Everything was done entirely online. The website was set up to have a smooth shopping experience and be user-friendly. This business model has served the company well as they are continuing to grow in huge numbers.
Even with the online success, Fabletics wants to reach out to more customers. Not everyone is comfortable shopping online so starting soon, Fabletics will be available in retail stores across the country.
Fabletics is a new company but they are making a huge impact on the fitness industry. They are offering high-quality athletic wear at reasonable prices. These clothes are created to be fashionable and comfortable while people are being active. Fabletics is just one part of living a healthy lifestyle.
Follow Fabletics on: www.fabletics.com/