Robert Deignan, the co-founder and Chief Executive Officer of ATS Digital Services was born in Florida, Fort Lauderdale and went to Purdue University under a football scholarship. After his graduation with an Organizational Leadership degree, he co-founded his first venture Franlink, Inc., in 1998 after spending some time with the Miami Dolphins in 1997. Robert, being good in sports, still takes part in offshore fishing competition tournaments and he currently lives with his family in Miami.
Robert came up with the ATS idea after working at an Anti-Malware Software Company that had challenges with software installation. Alongside his other colleagues, they decided to try a different software strategy that gave one up to15 free use days. In 2009, they introduced download page contact for customer inquiries due to the technical problems they were experiencing with the anti-malware product installation. As a result of these communications with users, they came to learn of discrepancies caused by malware products which were blocking this software. They decided to introduce technical methods by introducing in-house agents to remote users to remove the Malware. This method was a success and a fee was charged for this remote service since all computers were now effectively functioning. This was a two-way benefit because consumers enjoyed quality services and the team making gains from that.
The core productive habit he has as an entrepreneur is number analysis. Deignan views time as a valuable resource and its spending should be maximized based on the available revenue opportunities. Employing of family and friends is a risky habit and is highly disregarded by Robert because when business becomes tough, hard decisions can be made which include cutting paychecks and laying off extra personnel. Sometimes, he goes ahead to take the risk and ignore the linked feelings, and in as much as the outcome may fail to show immediately, they are eventually manifested.
His advice to entrepreneurs is that they should always analyze their ideas by putting them in a spreadsheet because numbers don’t lie and time is limited, these analyses can aid them in weighing options of pursuing a decision or not. Robert’s favorite quote is “don’t quit” and he has a desire for more money that comes as a result of working hard.