According to Adweek, there are great minds that take over different companies in different industries. Lori Senecal has a great mind that she uses when she takes on the advertising industry. She has proven herself to be very helpful to clients that are trying to build their company. She is also good at helping clients keep their business going. For one thing, she has a unique idea on what is needed in order for clients to continue to grow their business. She also understands the best method for bringing forth productivity and effectiveness for any business in any industry.
Lori Senecal has stated the best idea is the boss as opposed to the best title. Therefore, the company works together as a whole. If someone gets an egotistical view point because of a position that he is taken, then it could stifle the progress of a business. Therefore, every one of every position is encouraged to bring some kind of idea to the table. There is no way to tell whether someone has something that everyone could learn from. After all, some of the most innovative ideas could come from the most unlikely of places. When bosses take the time to listen to their employees, they tend to strengthen the company as a whole.
CP+B thrive on the creative ideas of anyone in the room. After all, advertisement is an industry where creativity is important. Therefore, people have to use their most creative thoughts to bring forth a campaign that is going to capture the attention of the target audience. Clients will have an easier time selling their ads because of how compelling the ad is. When people look at the ads done by CP+B, they become interested in the company and the product that is being advertised. For one thing, the ad makes sure that there is enough information on the product in the ads.
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