The Life and Career of Jose Borghi, a Leading Advertising Executive in Brazil

Jose Borghi influence in the Brazilian advertising scene cannot be underestimated. The founder and president of Mullen Lowe Brazil, the highest regarded advertising house in Brazil, is a man of great knowledge in the industry. The campaigns that ever passed through his hands registered tremendous success and received overwhelming reception from the Brazilian market. Jose’s advertising expertise is anchored on both experience and academic qualifications. Academically, he holds a degree in Campaign and Propaganda from PUC-Campinas. Experience-wise, he has been in the industry for 28 years.

Borghi’s Career

Jose’s career path was unclear and took the intervention of his sister to get it defined. Confused about which career to choose, his sister took him to a commercial presentation at the Castro Nerves Center in an attempt to assist him in identifying his potential. This presentation completely changed Jose’s line of thinking and immediately fell in love with advertising and learn more about Borghi.

The Agency Standard Ogilvy was Jose’s first landing after completing his degree. The firm employed him as an editor, a job that opened doors for him within the advertising industry. From the company, he joined FCB and latter DM9/DDB. Before opening his ad agency, he was working with Leo Burnett.

Mullen Lowe Brazil

Jose Borghi got a good business partner in Erh Ray and teamed up with him to establish BorghiErh in 2002. The company was operating from Ray’s compound, had limited funding, and had only the two owners as staff. Motivated by the urge to succeed, the two businesspersons put in a lot of effort in seeing the company grow. Their effort was rewarded with loyal clients who stand with Jose until today.

BorghiErh entered into a partnership with Lowe in December 2006. Afterward, Ray Erh quit the partnership and left Borghi to manage the firm by himself. With the departure of Ray and the collaboration with the Mullen Group and Lowe & Partners, BorghiErh rebranded to Mullen Lowe Brazil.

More visit: http://www.ecp.org.br/revista/entrevista/julho